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More Men Are Cleaning Up…Around The House

Mintel analysis shows uptick in men who say they do the chores.

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By: TOM BRANNA

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While many television commercials for household cleaning products would have you believe that women are the only ones who pick up a mop or a broom in the household, new research from Mintel suggests that this is simply not the case. In fact, the amount of men cleaning is on the rise. The percentage of men who say they do most of the household cleaning has risen from 17% in 2006 to 31% in 2011. This increase is in line with Mintel Inspire’s Men Shopping Badly trend, noted the market re...

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